Ready for your biz to be discovered?

Me too. Let’s get started.

Lori Sussle Bonanni - Rochester NY Communications Consultant.jpeg

As Principal and Communications Consultant, Lori

  • Identifies and cultivates press opportunities and partnerships to increase visibility and awareness.

  • Designs and implements communications strategies aligned with business targets.

  • Builds and executes integrated marketing plans.

  • Researches, crafts, edits and optimizes content.

  • Develops and implements strategic business development plans and generates qualified sales pipelines.

Don't just take my word for it.

  • “Lori demonstrated a high level of creativity and ingenuity and opened up a number of amazing press opportunities for our organization. She is very versatile, has great attention to detail, and produced work at a very high level.”

    Greg Spillane
    Chief Operating Officer, Events.com

  • “Lori was a highly valued member of the team that established Shire Health New York. As part of a small team, Lori undertook a breadth of business support and client development activities that were critical to efficient operations.”

    Neil McGregor-Paterson
    Managing Director, Shire Health

  • “Lori worked for me at Verizon. She is very detail oriented, focused on results and able to effectively manage multiple projects at the same time. Lori is a great writer and provides insightful feedback and uses her strong interpersonal skills to manage through complex situations.”

    Carole Neal
    Head of Digital Marketing, Strategic Enterprise Networks, Verizon

  • “Lori’s professionalism and communications skills were an asset to every project to which she contributed – and her energy and positive attitude made her a pleasure to work with!”

    Elisabeth Ritz
    Founder and President, Ritz Communications

  • “Lori combines excellent skills with creativity and a strong work ethic. In a complex environment, she was able to set priorities and achieve goals.”

    Mary Kuntz
    Managing Director, World 50

  • “Lori combines ideas-driven creativity on behalf of brands with flawless attention to detail in project management. The combination is invaluable.”

    Ben Arno
    Global Business Director, DDB

  • "I hired Lori for a complete rewrite of our company website that was decades overdue. Lori interviewed leaders across the organization, crafted copy and brought our company to life. She worked with our internal developers in Asia and our digital team on the West Coast and made it look seamless. I was constantly impressed by her ability to power through inevitable challenges. Lori is a content strategist, copywriter and project manager in one. Highly recommend Lori."

    Jason Grady
    Chief Operating Officer, DSS

  • "Proactive comes to mind when describing Lori. I had the pleasure of working alongside her during the Finger Lakes Tourism Alliance's 100th anniversary campaign and gala. Above all, I was impressed with Lori's ability to manage a million moving parts. Lori comes with my heartfelt recommendation."

    Cindy Kimble
    President and CEO, Finger Lakes Tourism Alliance

  • "Given her tech, business and media expertise, I brought Lori on to help with the U.S. launch of a major Indian streaming service. And she did not disappoint! Even with a few product delays, Lori was able to secure top tier press for the client, including The Verge, The Next Web and Forbes. Lori is thoughtful, thorough and will do what it takes to get results."

    Teresa Bigelow
    Founder, Spiral5 (boutique PR firm for Zee5)

  • "I’ve seen Lori lead teams through complex challenges, which she does with grace and humor and I’ve seen her guide and inspire less-experienced colleagues when she sensed they might need someone in their corner."

    Glenn Clark
    President, Crafting A Brand

Let's Connect

Meet Lori

LORI SUSSLE BONANNI is a seasoned and entrepreneurial marketing and communications professional. She has a proven ability to grow and manage business through innovative thinking and creative problem solving.

Her diverse professional background spans global and local programs. As Principal and Communications Consultant at her firm elssus, Lori partners with clients to create and execute strategic marketing communication campaigns and projects.

Founded in 2018, elssus builds upon the success Lori has found as a freelancer since 2012.

elssus is WBE (Woman Business Enterprise) certified in New York State and Lori is a proud member of:

Dreamers and Doers logo
Female Founder Collective Logo
The Upside Logo
HBA Logo
Lori Sussle Bonanni Writer and Creative behind elssus.png

Fast Facts

  • I love what I do. Honestly.

  • I want to work with good people.

  • I love creative problem-solving.

  • I am a sucker for karaoke.

  • elssus is just me. I am your contact.

  • I believe in full transparency.

  • I may not always have the answer but I will work as hard as I can to get it.

My favorite things

photos of lori's travels
Lori Sussle Bonanni Travels.JPG
A scrabble board that says "lori" and "elssus" is spelled out in tiles on the stand