Ready for your biz to be discovered?

Me too. Let’s get started.

Lori Sussle Bonanni - Rochester NY Communications Consultant.jpeg

How I can help

Design and implement communications strategies aligned with business goals.
Shape positioning and narrative across audiences, from investors
to media.
Identify and cultivate press opportunities and partnerships that build visibility and credibility.
Research, write and edit thought leadership, pitches and announcements.

Don't just take my word for it.

“Lori demonstrated a high level of creativity and ingenuity and opened up a number of amazing press opportunities for our organization. She is very versatile, has great attention to detail, and produced work at a very high level.”

Greg Spillane
Chief Operating Officer, Events.com
“Lori was a highly valued member of the team that established Shire Health New York. As part of a small team, Lori undertook a breadth of business support and client development activities that were critical to efficient operations.”

Neil McGregor-Paterson
Managing Director, Shire Health
“Lori worked for me at Verizon. She is very detail oriented, focused on results and able to effectively manage multiple projects at the same time. Lori is a great writer and provides insightful feedback and uses her strong interpersonal skills to manage through complex situations.”

Carole Neal
Head of Digital Marketing, Strategic Enterprise Networks, Verizon
“Lori’s professionalism and communications skills were an asset to every project to which she contributed – and her energy and positive attitude made her a pleasure to work with!”

Elisabeth Ritz
Founder and President, Ritz Communications
“Lori combines excellent skills with creativity and a strong work ethic. In a complex environment, she was able to set priorities and achieve goals.”

Mary Kuntz
Managing Director, World 50
“Lori combines ideas-driven creativity on behalf of brands with flawless attention to detail in project management. The combination is invaluable.”

Ben Arno
Global Business Director, DDB
"I hired Lori for a complete rewrite of our company website that was decades overdue. Lori interviewed leaders across the organization, crafted copy and brought our company to life. She worked with our internal developers in Asia and our digital team on the West Coast and made it look seamless. I was constantly impressed by her ability to power through inevitable challenges. Lori is a content strategist, copywriter and project manager in one. Highly recommend Lori."

Jason Grady
Chief Operating Officer, DSS
"Proactive comes to mind when describing Lori. I had the pleasure of working alongside her during the Finger Lakes Tourism Alliance's 100th anniversary campaign and gala. Above all, I was impressed with Lori's ability to manage a million moving parts. Lori comes with my heartfelt recommendation."

Cindy Kimble
President and CEO, Finger Lakes Tourism Alliance
"Given her tech, business and media expertise, I brought Lori on to help with the U.S. launch of a major Indian streaming service. And she did not disappoint! Even with a few product delays, Lori was able to secure top tier press for the client, including The Verge, The Next Web and Forbes. Lori is thoughtful, thorough and will do what it takes to get results."

Teresa Bigelow
Founder, Spiral5 (boutique PR firm for Zee5)
"I’ve seen Lori lead teams through complex challenges, which she does with grace and humor and I’ve seen her guide and inspire less-experienced colleagues when she sensed they might need someone in their corner."

Glenn Clark
President, Crafting A Brand

Let's Connect

Meet Lori

LORI SUSSLE BONANNI helps executives and founders build credibility with the people who matter. She works where the stakes are high and the story must hold up, from Fortune 200 companies to early-stage startups.

Lori ensures an executive’s message reaches and resonates with the right audience, from shaping the strategy and story to securing the media, podcasts, speaking engagements and bylined articles.

With more than 25 years of experience, she is the founder of elssus, a strategic communications consultancy, and a fractional communications leader. She has a proven ability to grow businesses through clear, credible communication. She believes most technology breakdowns are communication problems.

Lori has been on her own since 2015 and elssus was officially established in 2018.

elssus is WBE (Woman Business Enterprise) certified in New York State and Monroe County. Lori is a proud member of:

Lori Sussle Bonanni Writer and Creative behind elssus.png

Work with me

Fast Facts

I love what I do. Honestly.
I want to work with good people.
I love creative problem-solving.
I am a sucker for karaoke.

elssus is just me. I am your contact.
I believe in full transparency.
I may not always have the answer but I will work as hard as I can to get it.

Learn more about Me

My favorite things

A scrabble board that says "lori" and "elssus" is spelled out in tiles on the stand

Ready for your biz to be discovered?

How I can help

“Lori demonstrated a high level of creativity and ingenuity and opened up a number of amazing press opportunities for our organization. She is very versatile, has great attention to detail, and produced work at a very high level.”

“Lori was a highly valued member of the team that established Shire Health New York. As part of a small team, Lori undertook a breadth of business support and client development activities that were critical to efficient operations.”

“Lori worked for me at Verizon. She is very detail oriented, focused on results and able to effectively manage multiple projects at the same time. Lori is a great writer and provides insightful feedback and uses her strong interpersonal skills to manage through complex situations.”

“Lori’s professionalism and communications skills were an asset to every project to which she contributed – and her energy and positive attitude made her a pleasure to work with!”

“Lori combines excellent skills with creativity and a strong work ethic. In a complex environment, she was able to set priorities and achieve goals.”

“Lori combines ideas-driven creativity on behalf of brands with flawless attention to detail in project management. The combination is invaluable.”

"Proactive comes to mind when describing Lori. I had the pleasure of working alongside her during the Finger Lakes Tourism Alliance's 100th anniversary campaign and gala. Above all, I was impressed with Lori's ability to manage a million moving parts. Lori comes with my heartfelt recommendation."

"I’ve seen Lori lead teams through complex challenges, which she does with grace and humor and I’ve seen her guide and inspire less-experienced colleagues when she sensed they might need someone in their corner."

Meet Lori

Fast Facts

My favorite things