Own Your PR: Your Path to Visibility
A DIY PR Program for Entrepreneurs
Boost your brand's visibility, foster credibility and take control of your narrative with a powerful program designed specifically for entrepreneurs.
Equip yourself with the tools and strategies needed to elevate your public image and secure the recognition you deserve.
What You'll Receive:
Essential Tools and Strategies
Receive a customized, comprehensive PR strategy and actionable tactics you can implement immediately.
Expert Guidance
Learn how to craft and refine compelling narratives, build and maintain influential media relationships and showcase your achievements.
Proven Visibility Techniques
Establish yourself as a thought leader, amplify your influence and ensure your voice resonates with stakeholders who are critical for your growth.
“I am 2 weeks, 3 days and 1 page into Lori’s 4 pages of recommendations. I have pitched 4 stories, interviewed for 2 publications and am awaiting my application as a speaker for a national health conference. Let me repeat, I am still on page ONE!”
– Katie Bull, Founder, The Bullish Nurse, June 2024
This program delivers practical insights and actionable steps to significantly enhance your visibility. You’ll be able to apply proven methods to position yourself as a thought leader and effectively manage your PR effort for greater influence, credibility and recognition.
Previous participants:
secured speaking engagements at leading industry conferences
featured in several industry publications
provided commentary in US News and World Report
accepted into a prestigious accelerator (one, so far!)
The Questionnaire:
Completing the questionnaire is your biggest lift. You’ll be answering questions about you and your business, things you know well…and there might be some questions you don’t know so well. It’s all good because once you send me your answers, it’s my turn to get to work. You won’t have to do much until I share the final deliverable when you will hit the ground running!
There is no prize for filling out the whole questionnaire, and I don’t expect you to, but the more you can complete, the better picture you are painting.
One of my daughter’s teachers shared with parents how she explains early in the year assessments to her students, “I am figuring out who they are as learners and where they left off in first grade so I can make the best decisions about our lessons.”
Translated into our scenario: Your answers help me understand where you are so I can make the best decisions on how to proceed in order to maximize the impact.
Program Structure:
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Client to complete questionnaire
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Client and Consultant to meet for one 60-minute strategy and workshopping session
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Consultant to prepare the final product*
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Client and Consultant to meet for one 45-minute deliverable review session
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Client has ongoing invite to monthly, unrecorded, one-hour Ask Me Anything sessions with all program participants.
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Join us today
*Product will include some/all/most of the following deliverables:
Journalists and publications to follow and engage
Reactive press opportunities
Press opportunities great for SEO
Databases for speaking opportunities and podcasts
Competitor intelligence
Industry insights and trends
Keywords to utilize for pitching
Industry-specific content, i.e., newsletters, communities, thought leaders and LinkedIn Groups
Potential partners, i.e., vendors, strategic partners, investors, adjacent companies
Targeted list of thought leaders
Sample pitches
Assets needed for press kit and
A few surprises!
“Lori has been an invaluable investment.”
“I am 2 weeks, 3 days and 1 page into Lori’s 4 pages of recommendations. I have pitched 4 stories, interviewed for 2 publications and am awaiting my application as a speaker for a national health conference. Let me repeat, I am still on page ONE!”
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As a one-woman business, I never considered PR. Though I knew I had a big message to share and secretly longed for anyone to give me a mic, I thought PR was for big businesses and managing celebrity breakups and break downs. Then I heard Lori speak...
In less than an hour, my mind raced with much more practical ideas of what but not the how. I booked a discovery call, still skeptical that someone like her would find me interesting or worthy of (still questioning my own value) PR help.
Lori was personal, insightful and funny, as well as encouraging and practical. In this call, she skillfully extracted key messages and talking points that previously were unorganized and loose in my brain.
Using her expertise, she brainstormed several potential avenues that would be realistic for my business and incredibly valuable.
She proposed a power hour, in which I honestly didn't know what the results would be but based on the last 15 minutes, I knew I just wanted her to take my money.
She prescribed a questionnaire, but I was remiss to think this was anything like a check in the box tool.
The questions were thoughtful, specific and helped me get clear on what I saw valuable for my business.
Though this tool was for her, it was surprisingly helpful to better understand how I saw PR as a tool.
Then came the Power Hour and the results! Seat belts on! She showed up with vigor, excitement and ready to engage! She had deeply prepped into my business niche asking clear questions, guiding her recommendations with even more laser precision. What she provided me was a multi-level tool and education on the varied systems of establishing connections and gaining the attention of media and journalists. She educated me on setting up profiles on sites where journalists query for expert’s opinions (I didn’t know that was even a thing). She provided me with lists of journalists I should follow and engage with as well as places where I can find speaker and podcast opportunities. And finally, she provided insight on HOW to pitch and even pitching etiquette.
I am 2 weeks, 3 days and 1 page into Lori’s 4 pages of recommendations. I have pitched 4 stories, interviewed for 2 publications and am awaiting my application as a speaker for a national health conference. Let me repeat, I am still on page ONE!
In short, Lori has been an invaluable investment that I didn't know I was worth. Her insight, guidance and encouragement gave me the tools to harness and amplify myself, my message and my business.
- Katie Bull, Founder, The Bullish Nurse
Past Clients Say
“Lori delivered a meticulously crafted action plan that has been instrumental as I prepare to transition from the C-Suite of a Fortune 500 company to a fractional role. Her strategic guidance has established a powerful foundation for thought leadership, positioning me for continued success.”
– Fortune 500 Executive