We are constantly communicating. Are we reaching our intended audience?

Communicating effectively and mindfully is critical to ensure your intended message reaches, and resonates with, your intended audience.

Takeaways:

• How to identify and acknowledge who one may be inadvertently excluding through communications (or lack of)

• The impact of communication barriers and how to remove them

• Practical, actionable takeaways to refine the message and drive greater impact

The key to capturing an audience’s attention is in the art of crafting compelling story angles.

Angles, or hooks, serve as the cornerstone of effective storytelling.

Through practical exercises and real-world examples, attendees gain hands-on experience crafting angles and unlocking the power of storytelling to elevate a brand’s visibility and impact.

Takeaways:

• Identify and develop captivating story angles

• Uncover hooks that establish thought leadership, credibility, trust and authority

• Utilize an integrated communications approach to drive meaningful engagement

For the first time in history, the workplace spans five generations, each with their own values, work styles and motivators.

Amid rapid advances in technology and hybrid work, the workplace has reshaped how people communicate and collaborate. The way we lead must change with it.

Takeaways:

• Recognize what's shaping today's workplace and how leaders must adapt.

• Learn how to flex your communication to build influence and gain greater buy-in.

• Identify communication habits that can unintentionally alienate colleagues and stakeholders.

This description is for a talk followed by interactive discussion. There are also half- and full-day workshop options facilitated by Lori and a colleague.

Getting your business media attention takes time and effort but the rewards are worth it.

Benefits are not limited to brand recognition, visibility and reach, pique customer, investor and partner interest, recruitment and retention.

Takeaways:

• Why media attention is beneficial for your company

• How to build your media list and target the right audience

• What to do when you and/or your company is in the news

A crisis is anything that threatens your brand’s reputation.

The situation can be fast-paced, high-stakes and emotionally charged. When it comes to a crisis response, you don’t want to be building the plane while you are flying it.

Takeaways:

• Three immediate steps to implement to prepare for a crisis

• Best practices before, during and after a crisis

• How to determine if an apology is required