Speaking

I deliver engaging talks and workshops by combining authentic stories, compelling research and actionable takeaways.

I speak about effective and mindful communication, visibility and reputation management. I would be more than happy to customize a talk based on your needs. I am comfortable presenting both in-person and online.

Idea Bank

  • Mindful Communication: Who are you Unknowingly Excluding?

    We are constantly communicating.
    Are we reaching our intended audience?

    Communicating effectively and mindfully is critical to ensure your message reaches, and resonates with, your desired audience.

    Communication extends to multiple audiences and mediums.

    In this session, attendees will learn:

    • How to identify and acknowledge who one may be inadvertently excluding through communications (or lack of)
    • The impact of communication barriers and how to remove them
    • Practical, actionable takeaways to refine the message and drive greater impact

  • Cracking the PR Code: Unearthing a Compelling Hook


    The key to capturing an audience’s attention is in the art of crafting compelling story angles.

    Angles, or hooks, serve as the cornerstone of effective storytelling. Through practical exercises and real-world examples, attendees gain hands-on experience crafting angles and unlocking the power of storytelling to elevate a brand’s visibility and impact.

    In this session, attendees will begin to:

    • Identify and develop captivating story angles that resonate
    • Uncover hooks that establish thought leadership, credibility, trust and authority
    • Determine if an angle is newsworthy and, if not, how you can still use it to your advantage
    • Utilize an integrated communications approach to drive meaningful engagement

  • Crisis Mode: How to Protect Your Brand’s Reputation


    A crisis is anything that threatens your brand’s reputation.


    The situation can be fast-paced, high-stakes and emotionally charged. When it comes to a crisis response, you don’t want to be building the plane while you are flying it.

    In this session, attendees will take away:

    • Three immediate steps to implement to prepare for a crisis
    • Best practices during a crisis
    • How to determine if an apology is required

  • Attention is Earned, Not Given: Getting Your Startup Media Attention

    Getting your business media attention takes time and effort but the rewards are worth it.


    Benefits are not limited to brand recognition, visibility and reach, pique customer, investor and partner interest, recruitment and retention.

    In this session, attendees will learn:

    • Why media attention is beneficial for your company
    • How to build your media list and target the right audience
    • How to get a reporter’s attention, as well as other places to find press
    • What to do when you and/or your company is in the news

“I appreciate Lori pointing out that accessibility and inclusion efforts benefit a lot more people than the obvious/intended targets.”

Attendee, ACES Conference, May 2023

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Trusted by these organizations:

Conferences
Elevate Women’s Summit | ACES Conference | The Creator Bootcamp by HeySummit | DisruptHR | National PTA 125th Anniversary Convention | Freelance Business Week | ROC Tech Conference

Professional Associations
National Association of Personnel Services (NAPS) | Global Business Travel Association (GBTA) | Healthcare Businesswomen’s Association (HBA) | Association for Talent Development (ATD) | Public Relations Society of America (PRSA) | Washington State PTA | Rochester Women's Network | Association of National Advertisers Educational Foundation (AEF)

Startup and Innovation Communities
Nasdaq Entrepreneurial Center | Barclays Eagle Labs

Founder & Leadership Communities
Lead With Legacy | CHIEF | The Fashioneering Lab | The Fourth Floor | Thea by Thrive | GrowthClub | The Second Shift | Dreamers & Doers

Brand Collaborations
Love Beets

Higher Education
Nazareth University | Rochester Institute of Technology (RIT) | University of Tennessee | University of Rhode Island | Gwynedd Mercy University | Loyola Marymount University | The City University of New York (CUNY) | NYU School of Professional Studies