Speaking
I deliver engaging talks and workshops by combining authentic stories, compelling research and actionable takeaways.
I speak about effective and mindful communication, visibility and reputation management. I would be more than happy to customize a talk based on your needs. I am comfortable presenting both in-person and online.
Idea Bank
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Mindful Communication: Who are you Unknowingly Excluding?
We are constantly communicating. Are we reaching our intended audience?
Communicating effectively and mindfully is critical to ensure your message reaches, and resonates with, your desired audience.
Communication extends to your team, coworkers, leadership, stakeholders and media along with existing and prospective clients, partners and vendors. Messaging spans one-to-one, small and large-group communication through verbal, non-verbal, visual and written communication.
In this session, attendees will learn:• How to identify and acknowledge who one may be inadvertently excluding through communications (or lack of)
• How to think more broadly about how people consume your communication
• Ten mindful ways to communicate -
Cracking the PR Code: Unearthing a Compelling Hook
The key to capturing an audience’s attention is in the art of crafting compelling story angles.
Angles, or hooks, serve as the cornerstone of effective storytelling. Through practical exercises and real-world examples, attendees gain hands-on experience crafting angles and unlocking the power of storytelling to elevate a brand’s visibility and impact.
In this session, attendees will begin to:
• Identify and develop captivating story angles that resonate
• Uncover hooks that establish thought leadership, credibility, trust and authority
• Determine if an angle is newsworthy and, if not, how you can still use it to your advantage
• Utilize an integrated communications approach to drive meaningful engagement -
Crisis Mode: How to Protect Your Brand’s Reputation
A crisis is anything that threatens your brand’s reputation.
The situation can be fast-paced, high-stakes and emotionally charged. When it comes to a crisis response, you don’t want to be building the plane while you are flying it.In this session, attendees will take away:
• Three immediate steps to implement to prepare for a crisis
• Best practices during a crisis
• How to determine if an apology is required -
Attention is Earned, Not Given: Getting Your Startup Media Attention
Getting your business media attention takes time and effort but the rewards are worth it.
Benefits are not limited to brand recognition, visibility and reach, pique customer, investor and partner interest, recruitment and retention.
In this session, attendees will learn:
• Why media attention is beneficial for your company
• How to build your media list and target the right audience
• How to get a reporter’s attention, as well as other places to find press
• What to do when you and/or your company is in the news
“I appreciate Lori pointing out that accessibility and inclusion efforts benefit a lot more people than the obvious/intended targets.”
Attendee, ACES Conference, May 2023
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Speaking events include:
Healthcare Businesswomen’s Association (HBA) | Lead With Legacy | Elevate Women’s Summit | Association for Talent Development (ATD) | Nazareth University | CHIEF | Nasdaq Entrepreneurial Center | Rochester Institute of Technology (RIT) | Public Relations Society of America (PRSA) | ACES Conference | The Creator Bootcamp by HeySummit | DisruptHR | The Fashioneering Lab | Washington State PTA | National PTA 125th Anniversary Convention | University of Tennessee | University of Rhode Island | The Fourth Floor | Thea by Thrive | Gwynedd Mercy University | GrowthClub | The Second Shift | Loyola Marymount University | Dreamers & Doers | Freelance Business Week | ROC Tech Conference | Barclays Eagle Labs | The City University of New York (CUNY) | Love Beets | NYU School of Professional Studies | Rochester Women's Network