Founders, leverage your funding round announcement to secure meaningful press

Logo bar that says "previous funding announcements" with logos from TechCrunch, Axios, MedCity news, Strictly VC, and crunchbase

TLDR; Funding announcements are more than just a press release.
Let an expert do the heavy lifting.

Are you trying to decide who on your team has the bandwidth to take on this project? Googling how to write a press release? Will you post it on your blog, LinkedIn and/or the wire? 

Stop!

You just secured millions in Series A or Series B funding for your company. Get back to building your business and let me help.

I see far too many founders posting their fundraising news on a company blog, LinkedIn or setting and forgetting it on the wire.

Don’t miss a major opportunity to secure meaningful press for your company. This announcement should reach far beyond your blog readership or LinkedIn connections.

A journalist will not write about a company simply because it exists.

Done right, a funding round is newsworthy. If you want press, this is a good time.

Through securing earned media, I help founders like you:

  • Raise their next round of funding (pique investor interest well in advance of your next raise)

  • Attract and hire top talent (candidates are Googling, get them excited)

  • Retain top talent (give your team a reason to see—and share—their company in the news)

  • Get noticed by potential partners (who doesn’t love building strategic partnerships)

I'm In

Discover how I helped HerMD leverage its Series A announcement to grow its brand recognition, garner attention in the VC community and secure an additional $20 million in funding 

“Partnering with Lori on our Series A funding announcement set the stage for an influx of press, investor interest and brand awareness for HerMD.

Lori’s expertise, keen insights, and understanding of our brand and brand values set us up for success to maintain the momentum between our Series A and an additional funding round.”

Komel Caruso, Co-founder and Chief Growth Officer, HerMD

Now, how do we do this?

01. First, I’ll ask a load of questions. Then, I’ll dive deep into your business, your competitors and industry trends. I might ask a few more questions.

02. From there, I’ll deliver a strategy and share collateral which includes a well-written* newsworthy press release, a custom media list and press kit (this would be the time to get new headshots if needed).

03. You’ll provide feedback, and you’ll want to share the release with your investors, and we can tweak accordingly.

04. Based on your replies to my initial questions, I’m already researching top media outlets and reporters that make sense and building a custom media list.

05. Once the pitch materials are finalized, I’m off to the races to get coverage for your funding announcement. I’ll amplify your message. I’ll find unique angles. And you get back to your business.

A woman sits in a library surrounded by bookshelves, she is on the only chair with a mic abover her, lights shining at her, and a video camera pointed at her in the foreground

And then?

You’ll get frequent updates on pitch progress and I’ll ask for your availability as needed from reporters asking to speak with you. I won’t just schedule time for you to speak with a journalist, I’ll ensure you are prepped with background information, core talking points and key messages. If you need media training, I’ve got you covered.

I’ll take care of monitoring press hits as they come in. And, I’ll also let you in on the big secret on the best way to share those press hits and get into good graces with journalists.

At the end of this campaign, you’ll receive a full results report. This includes measuring media coverage, online readership, estimated coverage views, social shares and more.  

 Ready to get started?

Let me take 8-10 weeks of work off your plate. All I need from you is 6 hours.

“Lori’s intake survey was phenomenal. It made me appreciate how she’s built her business around research, as opposed to purely rolodexing.”

Fintech founder

FAQ

  • Yes! As Jeff Bussgang, cofounder of Flybridge, once said, “We like to invest in movies not snapshots.” In a perfect world, I’d love founders to build momentum before the funding announcement and ride the momentum after the announcement. It can be so much more than one-off announcements. I can help.

  • Let’s do it. However, I would recommend a PR strategy for long-term success. If it means continuing our work together or finding your first full-time marketing hire, I’ve got you.

  • I primarily work across:
    Tech
    Healthcare
    Food and beverage

    If you’re in another industry, try me. I'm always up for new adventures.

  • While who you know is important, it’s not so crucial here. I take the research versus a Rolodex-based strategy. If your product is digital health and my contact at a top publication covers SaaS, it doesn’t matter because you need to pitch the reporter who covers your beat. If it doesn’t align, guess where it goes. Hint: trash.

    Here are some great “What I cover and how to pitch me” documents from Haje, Christine and Amanda at TechCrunch. They’ve provided A LOT of information here but not all journalists hand you this info. Hence, research.

  • I help with all facets of communication including strategic and internal communications, partnership development and executive ghostwriting thought leadership for your executive team. Check out my services.

  • Efficiently. Let’s do this.

As you go through your decision-making process, I’ll leave you with two questions that will help put this investment into perspective:

 What do you stand to gain if you announce your Series A or Series B funding round?
Conversely, what do you stand to lose if you don’t announce your round?

*A well-written release is the foundation of a journalist’s story.

If they are confused or underwhelmed after reading your release <spoiler alert> it’s not well-written.