FINGER LAKES TOURISM ALLIANCE

The Finger Lakes Tourism Alliance exists to enhance and promote visitor businesses for a 9,000-square-mile region including the 14 counties of the Finger Lakes Region of New York State.

Event planning, management and execution, ticket sales strategy and oversight, Facebook promotion, public relations and marketing services for the Finger Lakes Tourism Alliance’s 100th Anniversary Celebration. Earned 82 pieces of coverage with a reach of 2.07B and an estimated 1.14M coverage views with multiple front-page stories and multi-page spreads.