B2B Tech
My corporate experience allowed me the opportunity to work in nearly every industry with companies spanning the globe. I’ve partnered with startups to Global 500s and everything in between. As a consultant, I gravitate to clients in tech, healthcare, food and beverage, travel and tourism and education.
About
Tech, and more specifically, B2B tech is my game!
Think of me as a nontraditional publicist working with fast-growing, high-impact, VC-backed startups.
My work spans public and media relations, strategic, internal and crisis communications, product and service launches, integrated marketing, research, storytelling, content creation, copywriting, executive thought leadership, ghostwriting and partnership and business development.
As a consultant, I have collaborated with companies that include:
ZEE5, the world’s largest streaming platform for South Asian content
Launched the brand in the US. Helped craft the US strategy and secured placements in major outlets including Forbes, The Next Web and The Verge and multiple industry publications.
Tekmovil, a wireless distribution company delivering mobile and IOT devices from global manufacturers to leading carriers
Announced the company’s first-ever CFO hire. Developed narrative, built a targeted media list, crafted a press release, created pitches, determined timing and strategy, conducted media outreach and prepped CFO for media interviews.
Verizon Enterprise Solutions, providing tech, solutions and services for enterprise and medium-sized businesses
Contributed go-to-market strategies to refine product position, drive awareness and generate leads. Collaborated with cross-functional, global teams to create innovative solutions. Created sales and marketing collateral. Curated and shared content to establish a visible social presence for Verizon thought leaders.
Airspace Technologies, a leading global delivery network for time-critical logistics
Reachify, powering seamless, intelligent and collaborative communication
Events.com, a mobile-first event management and registration platform supporting both event organizers and attendees
Managed communication activities including strategy, media relations and executive visibility. Identified and cultivated targeted press opportunities to increase visibility and awareness for the company, its activities and executives. Generate national, local and industry-specific media coverage. Secured awards, thought leadership opportunities and speaking engagements targeting potential investors, employees and/or customers.
VerbalizeIt, offers access to a global network of human language translators in real-time [acquired by Smartling]
Developed and executed on a strategic business development plan that aligned with company's business strategy and goals. Generated a qualified sales pipeline and built relationships with decision makers.
Additional Experience
Tech experience extends to brands that include Comcast, Fios, GE, Intel, Nokia, Toshiba and Windows Mobile 6.5.