Food and Beverage
My corporate experience allowed me the opportunity to work in nearly every industry with companies spanning the globe. I’ve partnered with startups to Global 500s and everything in between. As a consultant, I gravitate to clients in tech, healthcare, food and beverage, travel and tourism and education.
Case Study: Love Beets
Love Beets is a purveyor of premium, all-natural, ready-to-eat beet products.
The US marketing team is based in Philadelphia; however, I partnered with the production team in upstate New York to help increase local visibility and awareness for Love Beets. Specifically, to:
Be recognized as a locally produced food
Create a sense of pride for current employees
Attract new and potential hires
Together, we achieved these goals through media and partnership opportunities, events and local restaurant menu integrations.
Partnerships I created on behalf of Love Beets included the Genesee Brew House, New York Kitchen, Lento, Rochester Brainery, Hart's Local Grocers and East Coast Toast, to name a few.
Experience
My food experience extends to brands that include Applegate Farms, Blue Diamond Growers, Eggland's Best, Goya and the Unilever ice cream portfolio that spans Breyer’s, Good Humor, Klondike and Popsicle.
Beverage experience extends to brands that include Bacardi, Brown-Forman, Diet Pepsi, Eight O’Clock Coffee, Grolsch, Heineken, Lipton Teas, Moët Hennessy, Rolling Rock, Three Olives Vodka and Tropicana.